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# Ben Rangel

Branding  |  Digital  |  Packaging  |  Print

## Pages

- [Ben Rangel](https://benrangel.com/) - Download and review my complete fact sheet.DOWNLOAD RE-ENERGIZING A VISUAL APPEARANCE REBIRTHLady Gaga Retail DisplaySydney Health Persona IdentityThanking Retention VideoMOE BrandmarkSYDNEY FIND CARE VIDEOBehold DOGZILLAMIller Slush Packaging ConceptsBelk Brand Extension RetailZapping UtopiaPantene-Pro-Finish-Styling AUGMENTED REALITY ZAPPING UTOPIA GET ZAPPED EXPERIENCE Creating impactful branding solutions alongside talented clients from various industries, I’ve partnered with industry specialists throughout the
- [Capabilities](https://benrangel.com/capabilities/) - Download and review my complete fact sheet.DOWNLOAD BE FEARLESS. BE HEARD. Providing amazing stories through Design, Strategy, and Technology. SERVICES Creating impactful branding solutions alongside talented clients from various industries, I’ve partnered with industry specialists throughout the engagement process, ensuring positive growth with impactful growth. BRAND Brand experience, positioning and messaging, category definition, equity development, language,
- [About](https://benrangel.com/about/) - Download and review my complete fact sheet.DOWNLOAD About Ben at the Core What has Ben Rangel discovered after more than 28 years of design, branding, marketing, and strategy experience building and supporting global brands and top-tier companies and design agencies? That you must proactively look for and create what’s next—and he’s taken that to heart. From
- [Work](https://benrangel.com/work/) - All Branding Digital Experiential Identity Packaging Print Videography Anthem Confidence in Care Video Digital, Videography zoom view Thanking Retention Video Digital, Videography zoom view ELV 988 Member Journey Video Digital, Videography zoom view Sydney Find Care Video Digital, Videography zoom view Sydney Health Persona Identity Branding, Digital, Identity, Videography zoom view Anthem BCBS Testimonial Mammogram
- [Contact](https://benrangel.com/contact/) - Ben Rangel contact@benrangel.com
- [Login Designer](https://benrangel.com/login-designer/) - This page is used by Login Designer to preview the login form in the Customizer.
- [Password Protected](https://benrangel.com/password-protected/) - This page is used by password-protected to preview the form on customizer
- [MOE Digital Website](https://benrangel.com/moe-digital-website/) - CAPABILITIES VIDEO Short capabilities video articulating key attributes and benefits of MOE. MOOD BOARD CONCEPTS A compelling and solid brand experience being developed requires a vision DIGITAL COMMERCE WEBSITE A responsive design for desktop-showcasing the capabilities MARKETING BANNER & DIGITAL ASSETS STRATEGY & BACK END DEVELOPMENT Backend wireframe discovery and development

## Portfolio

- [Anthem Confidence in Care Video](https://benrangel.com/portfolio_page/anthem-confidence-in-care-video/) - The objective outlined aims to bolster brand perception by proactively addressing key pain points of members through the creation of compelling COPE (Customer Owned and Personally Enabled) testimonials. To streamline the testimonial creation process, the plan involves hiring actors and voice-over talent, granting greater control over production quality and scheduling. Specific guidelines are in place
- [Anthem Virtual Primary Care Video](https://benrangel.com/portfolio_page/anthem-virtual-primary-care-video/) - The assignment tasked gathering a series of member testimonials to be compiled into a cohesive live-action video, both as a two-minute presentation and segmented for a COPE approach. The focus was on virtual primary care, with testimonials emphasizing its convenience, ease of use, and reliability as a fast solution for seeking care. The video aims
- [Customer Appreciation Video](https://benrangel.com/portfolio_page/customer-appreciation-video/) - Background The goal was to develop a campaign targeting employers’ milestone anniversaries (10, 15, 20, 25, 30+) and the brokers who continue to secure this business with Anthem. We want to leverage National Customer Appreciation Day and support Mental Health/SUD initiatives (Mental Health Month is May) with the foundation. Donations/giveaway that supports cause marketing will
- [Wilson Capabilities Teaser Video](https://benrangel.com/portfolio_page/wilson-capabilities-teaser-video/) - Design and developed a teaser video for Wilson Rebranding Agency. The agency specializing in rebranding and refreshing old brands possess expertise in revitalizing brand identities to align with contemporary market trends and consumer preferences. They conduct comprehensive brand audits, identifying strengths and weaknesses to inform strategic repositioning.
- [Teradata Marketing Apps Toolkit Video](https://benrangel.com/portfolio_page/teradata-marketing-apps-toolkit-video/) - The Teradata Marketing Apps Toolkit promotional video showcases the toolkit's successes in enhancing client delivery. It highlights key achievements, such as improved customer engagement, streamlined marketing processes, and enhanced data analytics capabilities. The video effectively demonstrates how the toolkit empowers businesses to make data-driven decisions, personalize marketing strategies, and achieve measurable results. Client testimonials emphasize
- [Teradata Orange - Kinetic Mood Board](https://benrangel.com/portfolio_page/teradata-orange-kinetic-mood-board/) - Objective was to Design and develop an electrifying sizzle reel! The client wanted users to brace themselves for a whirlwind of excitement as Tereada Partners unveiled a kinetic mood board that doesn't just pitch an idea – it propels you into a world of endless possibilities. Experience the pulsating rhythm, vibrant visuals, and dynamic atmosphere
- [WSU MVH Robotics Video](https://benrangel.com/portfolio_page/wsu-mvu-robotics-video/) - MVH Robotics Lab recruitment video for Wright State University.
- [Diva Cosmetics Exploratory](https://benrangel.com/portfolio_page/diva-cosmetics-exploratory/) - The project was to create various themed demographic diva personas for a new cosmetics line. The concept of a diva persona embodies a captivating blend of charisma, talent, and confidence, igniting excitement and intrigue among audiences. Rooted in various cultural contexts, the diva persona exudes a larger-than-life presence, commanding attention with flamboyance and flair.
- [Herbal Essence Origami Style Guide](https://benrangel.com/portfolio_page/herbal-essence-origami-style-guide/) - Rollout and welcome summary to the Herbal Essences Origami Fundamentals. These guidelines demonstrated the use of key branding elements and design strategies for the dynamic new commercial initiative (North America Origami) that will help Herbal Essences reignite a sense of curiosity, renewed interest, and enthusiasm among teens. This multifaceted strategy includes a product upgrade, packaging
- [Herbal Essence Hotspot Reel](https://benrangel.com/portfolio_page/herbal-essence-hotspot-reel/) - A video sizzle reel to build awareness and how the Herbal Essence Hotspot line came to life. Developed and maintain a cohesive, fully integrated, global design identity/equity, and monitor to ensure it is visually expressed in a consistent, compelling, contemporary manner across geographies and media for all Herbal Essences Hotspot properties and communication vehicles. A
- [Mammotome Event Digital Signage](https://benrangel.com/portfolio_page/mammotome-event-digital-signage/)
- [MOE Brandmark Design](https://benrangel.com/portfolio_page/moe-brandmark-design/) - Background After dealing with logistic problems while tailgating at University of Notre Dame games, the Tennyson family came up with the Tailgater MOE or Modular Outdoor Entertainment system. The swinging rack system, which connects to a Class 3 hitch, allows people to easily transport a grill, cooler, storage and media units to tailgating events or
- [Stryker Sales Tool Video](https://benrangel.com/portfolio_page/stryker-sales-tool-video/) - Objectives were to showcase a motivational "sizzle" video to the internal Stryker sales and marketing teams, demonstrating the next stage in the "Spark" brand evolution.
- [Warren County Hotspot Reel](https://benrangel.com/portfolio_page/warren-county-hotspot-reel/) - Warren County Convention & Visitor's Bureau, Ohio's Largest Playground TV and Radio hotspot reel.
- [Teradata Augmented Reality Experience](https://benrangel.com/portfolio_page/teradata-augmented-reality-experience/) - About The Client Teradata is a popular Relational Database Management System (RDBMS) suitable for large data warehousing applications. The company produces a relational database management system of the same name, which it markets as a data warehouse. The flagship Teradata product is referred to as a “data warehouse system” which stores and manages data. What They Do
- [Thanking Retention Video](https://benrangel.com/portfolio_page/thanking-retention-video/) - Background The assignment was to develop communications and tangible giveaways to be used for top large-group clients upon renewal. When renewal occurs, the president and RVP of sales will deploy an outlook template thanking these clients personally for renewing their business. The email will be followed by in-person outreach that may consist of lunch or
- [Sydney Health Persona Identity](https://benrangel.com/portfolio_page/sydney-health-persona-identity/) - About The Client Elevance Health Inc., an industry leader in healthcare prides itself in elevating whole health and advancing health beyond healthcare. They serve people across their entire health journey and address their full range of needs with an integrated whole-health aproach. What They Do Fueled by a bold purpose to improve the health of humanity, they
- [Mills James Brandmark Rebrand](https://benrangel.com/portfolio_page/mills-james-brandmark-rebrand/) - About The Client For over three decades Mills James has been helping some of the country’s biggest brands plan, develop and execute the events and videos that have shaped, driven and celebrated their growth. Today, we’re a company of 160 employee-owners. With offices in Columbus, Cincinnati and Cleveland, Ohio, we provide event and video production services to
- [Anthem BCBS Testimonial Mammogram Video](https://benrangel.com/portfolio_page/anthem-bcbs-testimonial-mammogram-video/) - A testimonial video to highlight the importance of regular mammograms, while also showcasing the difference Anthem makes for its members. The goal is to raise awareness and encourage preventive screenings among members. The video features an Elevance Health associate who discovered she had breast cancer after getting her first mammogram. She only scheduled the
- [Sydney Find Care Video](https://benrangel.com/portfolio_page/sydney-find-care-video/) - Background The assignment is to create a video that gives a realistic view of the Sydney app experience. The video should show the ease of use and helpful features that a member can use to benefit their healthcare needs. The video format can reach members with more information than text and images alone. If members
- [ELV 988 Member Journey Video](https://benrangel.com/portfolio_page/elv-988-member-journey-video/) - Background Elevance Health aspires to transfigure the heartfelt narrative about the 988 lifeline’s real-life significance into a soul-stirring 60-second motion graphic video. This video aims to visually narrate the emotional journey while accentuating the transformative impact of the 988 lifeline. Demonstrating our profound commitment to whole health, it underlines our prioritization of mental health. “Only
- [Behold Dogzilla](https://benrangel.com/portfolio_page/behold-dogzilla/) - About The Client Client wanted to explore a brand new product line in the chew toy category. Exclusively design for heavy chewers, with canines meeting their match with this tough dog toy! The Dogzilla concept features a revolutionary new process that infuses protein into rubber which makes for a very attractive dog toy. These tough rubber
- [PetMate DogZilla Brand Character Exploration](https://benrangel.com/portfolio_page/petmate-dogzilla-brand-character-exploration/) - Define the DOGZILLA brand through re-imagined positioning and brandmark identity. Create DOGZILLA brand presence for consumers through packaging updates and social media. Petmate is the worldwide leader of products in the pet industry, committed to providing fun, trusted, quality products to enhance the lives of pets and their families. Key Consumer Communication Points DOGZILLA is
- [Belk Brand Extension Retail Exploratory](https://benrangel.com/portfolio_page/belk-brand-extension-retail-exploratory/) - Client objective was to design and develop a new Belk retail experience by exploring new way to showcase their product lines. Discovery process entailed researching various ways to fabricate internal structures that met compliance, while maintaining brand equity. Various POP, kiosk, signage, and clothing rack solutions were developed for RFP.
- [ServiceMaster Digital Ecosphere](https://benrangel.com/portfolio_page/servicemaster-digital-ecosphere/) - About The Client ServiceMaster Restore by Angler became a leader restoration company in the Dayton, OH Area in 2006. From repairing a roof after storm damage to extracting water after an ice maker line break, Angler Construction Services and ServiceMaster Restore by Angler, is Dayton Ohio’s expert in repairing homes and restoring lives. What They Do To
- [Stage Retail Display Exploratory](https://benrangel.com/portfolio_page/stage-retail-display-exploratory/) - Conceptual POP displays for Stage retail outlet. Project consisted or free standing, signage, and wall display graphics.
- [Pantene Pro-Finish Styling Concepts](https://benrangel.com/portfolio_page/pantene-pro-finish-styling-concepts/) - Pantene Pro-V Style Client wanted to explore a new styling product line that falls under the Pantene Pro-V product family. Client had key specific goals throughout the initiative, explore additional identity options outside of the vertical logo. Eliminate style from the logo but must keep Pro-V. Client requires that the Shirra identity must be locked up
- [Kroger Energy Drink Packaging](https://benrangel.com/portfolio_page/kroger-energy-drink-packaging/) - With the raging surge of energy drinks and high octane performance boosters. Client wanted to develop a house product line to include in their energy performance line. Staying true to Kroger brand equity and priority of communication. Design and developed concepts, form factor, and POP displays that best aligns to Kroger equity.
- [Gillette Prep Packaging Concepts](https://benrangel.com/portfolio_page/gillette-prep-packaging-concepts/) - As the Gillette Mega G deployment begins across adjacencies and mediums we must ensure the expression of the brand is consistent across all materials. We have discovered that some of these materials are in, or about to be in, process. Client required immediate need to update and publish the Mega G style for agency partners to ensure
- [Teradata Corp Booth Design](https://benrangel.com/portfolio_page/teradata-corp-booth-design/) - About The Client Teradata is a popular Relational Database Management System (RDBMS) suitable for large data warehousing applications. … This tutorial provides a good understanding of Teradata Architecture, various SQL commands, Indexing concepts and Utilities to import/export data. What They Do Teradata delivers better business outcomes through technology-enabled solutions in the areas that matter most – from operational
- [Kroger Floral Keynote Presentation Display](https://benrangel.com/portfolio_page/kroger-floral-keynote-presentation-display/)
- [Tide Free & Gentle Label Concepts](https://benrangel.com/portfolio_page/tide-free-gentle-label-concepts/)
- [Dillard's Retail Seasonal Retail Signage](https://benrangel.com/portfolio_page/dillards-retail-seasonal-retail-signage/)
- [Gillette Style Guide](https://benrangel.com/portfolio_page/gillette-style-guide/) - As the Gillette Mega G deployment began across adjacencies and mediums. Objective was to ensure the expression of the brand maintained consistency across all materials by developing a "Mega-G" brand style guide. Ensuring a holistic, unifying Mega G presence throughout marketing campaigns and key equity assets. Key Equity Asset Overview Overall look, tone, and
- [VisionWorks Retail Display Exploratory](https://benrangel.com/portfolio_page/visionworks-retail-display-exploratory/) - Project entailed concept and design showcasing Visionworks 20/20 marketing campaign. Provided in-store experience exploratory along with conceptual moodboards, identity lockup, and retail structural designs.
- [MillerCoors Slush Packaging Concepts](https://benrangel.com/portfolio_page/millercoors-slush-packaging-concepts/) - Using knowledge of packaging structures and expertise in brand development, our concepts encourage consumer interaction with MillerCoors brands and enhance the overall brand perceptions. Structural innovations and promotions will turn heads, but a meaningful brand interaction will build loyalty. This, paired with continued product improvement, and effective marketing will provide an opportunity to grow market share. Objectives Capture
- [Lady Gaga Retail Display](https://benrangel.com/portfolio_page/lady-gaga-retail-display/) - Designed and developed a retail solution for Dillard's leveraging Lady Gaga's launch of her new fragrance Fame. A masterpiece of raw elegance, sophisticated yet accessible. Leverage LADY GAGA flair through SEXY UGLY > POETRY language Primary focus on key aesthetic codes of the launch Create a consistent visual impact across all marketing mix Interact with
- [Kroger Private Selections Packaging Concepts](https://benrangel.com/portfolio_page/kroger-private-selections-packaging-concepts/)
- [Epiphany Packaging Concepts](https://benrangel.com/portfolio_page/epiphany-packaging-concepts/)
- [John Frieda Sheer Blonde Package Concepts](https://benrangel.com/portfolio_page/john-frieda-sheer-blonde-package-concepts/)
- [Lancome Seasonal Packaging Design](https://benrangel.com/portfolio_page/lancome-seasonal-packaging-design/)
- [United Way Billboard Signage](https://benrangel.com/portfolio_page/united-way-billboard-signage/)
- [John Frieda Violator Exploratory](https://benrangel.com/portfolio_page/john-frieda-violator-exploratory/)
- [Pantene Pro-V Global Style Guide](https://benrangel.com/portfolio_page/pantene-pro-v-global-style-guide/)
- [PetMate - Fat Cat Brand Platform Mood Boards](https://benrangel.com/portfolio_page/petmate-fat-cat-brand-platform-mood-boards/)
- [Avery Dennison Packaging Sales Tool](https://benrangel.com/portfolio_page/avery-dennison-packaging-sales-tool/)
- [Coach Blossom Retail Design Exploratory](https://benrangel.com/portfolio_page/coach-blossom-retail-design-exploratoy/)
- [Pantene Restoratives Style Guide](https://benrangel.com/portfolio_page/pantene-restoratives-style-guide/)
- [John Frieda Sheer Blonde Packaging Concepts](https://benrangel.com/portfolio_page/john-frieda-sheer-blonde-packaging-concepts/)
- [Abbott Thumb Drive Packaging](https://benrangel.com/portfolio_page/abbott-thumb-drive-packaging/)
- [Scotts Snap Lime Package Design Concepts](https://benrangel.com/portfolio_page/scotts-snap-lime-package-design-concepts/)
- [Cintas MicroFiber Training Brochure](https://benrangel.com/portfolio_page/cintas-microfiber-training-brochure/)
- [Kroger Value House Brand Packaging](https://benrangel.com/portfolio_page/kroger-value-house-brand-packaging/)
- [Kroger Brand Architecture Equity Pyramids](https://benrangel.com/portfolio_page/kroger-brand-architecture-equity-pyramids/) - Project was to explore and develop Kroger house brand architecture, and develop a quick equity pyramid reference resource guide for Kroger corporate. Objectives were to collaborate with brand account leads to define the below listed value propositions for each brand. Brand Essence - The driver of the overall customer experience, the higher-order benefit that creates the
- [Oral-B](https://benrangel.com/portfolio_page/oral-b/) - Insight was a project exploratory that explored positioning the Extra Health pillar as a separate property from Pro-Health. Property promise and attributes were aligned to a “Revealing your Healthiest Mouth for Absolute Confidence” and “Breakthrough Technology, Noticeable Results and Self Assurance”. Lead directions include “Daily Detect” and “Daily Reveal”. Design was meant to explore how to bring the Insight promise and
- [Pantene Pro-V Texturize Advertising / Direct Mailer](https://benrangel.com/portfolio_page/pantene-pro-v-texturize-advertising-direct-mailer/)
- [Pantene ECOlibrium Identity / Packaging Concepts](https://benrangel.com/portfolio_page/pantene-ecolibrium-identity-packaging-concepts/)
- [Dillard's Fall Beauty Retail Display](https://benrangel.com/portfolio_page/dillards-fall-beauty-retail-display/)
- [Kroger Aloe Vera Packaging Concepts](https://benrangel.com/portfolio_page/kroger-aloe-vera-packaging-concepts/)
- [Pantene Classic Packaging](https://benrangel.com/portfolio_page/pantene-classic-packaging/)
- [Gillette Package Design Exploratory](https://benrangel.com/portfolio_page/gillette-package-design-exploratory/)

## Portfolio Categories

- [Print](https://benrangel.com/portfolio-category/print/)
- [Packaging](https://benrangel.com/portfolio-category/packaging/)
- [Digital](https://benrangel.com/portfolio-category/digital/)
- [Branding](https://benrangel.com/portfolio-category/branding/)
- [Identity](https://benrangel.com/portfolio-category/identity/)
- [Experiential](https://benrangel.com/portfolio-category/experiential/)
- [Videography](https://benrangel.com/portfolio-category/videography/)

## Testimonials Categories

- [web design](https://benrangel.com/testimonials-category/web-design-2/)
- [web development](https://benrangel.com/testimonials-category/web-development/)

## Sliders

- [Full Screen Slider](https://benrangel.com/slides-category/full-screen-slider/)
- [Home Slider](https://benrangel.com/slides-category/home-slider/)
- [Home Slider 3](https://benrangel.com/slides-category/home-slider-3/)
- [Macbook](https://benrangel.com/slides-category/macbook/)
- [Video Header](https://benrangel.com/slides-category/video-header/)
- [Walking](https://benrangel.com/slides-category/walking/)
- [White Slider](https://benrangel.com/slides-category/white-slider/)

## Carousels

- [Home Carousel Mini 1](https://benrangel.com/carousels-category/home-carousel-mini-1/)
- [Home Carousel Mini 2](https://benrangel.com/carousels-category/home-carousel-mini-2/)
- [Home Carousel Mini 3](https://benrangel.com/carousels-category/home-carousel-mini-3/)
- [Home Carousel Mini 4](https://benrangel.com/carousels-category/home-carousel-mini-4/)

## Masonry Gallery Categories

- [Home Gallery](https://benrangel.com/masonry-gallery-category/home-gallery/)